About Us

There's no denying it, the world is changing. We are living longer and healthier lives than ever before, where success, happiness and possibility have no age limit. Yet, we currently have an outdated approach towards ageing and life after 50 that no longer serves us.

Life/Redefined is the UK’s champion for the over-50s. We’re a disruptor. We’re here to challenge the status quo. We reject the idea that the most dynamic part of life is before 50. We advocate for age diversity, positivity and inclusion across all areas of life.

We are for the vibrant, thrill-seeking, healthy, young-minded, future-focused, on-the-pulse, passionate, fun-loving, who have that you-bet-your-ass-I-can-do attitude who want to be a part of it. With information and insight on careers, finance, legal and lifestyle inspiration for the affluent 50-plus demographic, we aim to be the most-trusted authority and the go-to source for over-50s.

Design A Life You Love - Where Age is No Barrier

Yes, that's correct, there's no rulebook here. Especially when it comes to ageing and retirement. In fact, we'd go as far to say that the concept of retirement in its current form needs to be retired.

We are big believers that you should be able to design a life you love and not stick to a linear path and restrictive framework.

New career in your 50s? Why the hell not! Working three months a year and chasing ski seasons around the world? Absolutely. Find the love of your life in 60s? Go for it. Out every weekend? That's more like it.

As part of the 55/Redefined Group, it’s our mission here at Life/Redefined to embody a movement and champion change at a societal level. We powerfully reject the common stereotypes and prejudices that create barriers to what one can achieve over 50. Whilst people accept getting older means getting wiser, we believe that it also means being bolder and more dynamic in our decision making and demanding more from life.

"We aim to be the most-trusted authority and the go-to source for over-50s"

Video of Lyndsey Simpson. CEO of 55/Redefined

How are We Going to Achieve Our Mission?

We've set out to take the world on a journey and prove that success, happiness and possibility have no age limit. We believe you can live your best life at 50 and beyond and aim to inspire and support you in whichever way you need.

No, we don't have plans to slow down for the quiet life. Yes, at some point there might be less work, however, this is to make way for more adventure.

The key to having choices later in life is to take control NOW. The good news is, it's not as complicated as many think. The difference between an array of options and limited choices comes down to a smart investment here, some pension planning there and some tax-savvy choices there. What's key is the RIGHT advice at the RIGHT time.

To ensure you have all of the tools you need, we work with a panel of experts, partners and brands who also believe in removing age as a barrier to ambition, so with us you only talk to people who will celebrate your aims, understand your needs and help address your challenges.

Become A Life/Redefined Member

Joining us is free and allows you to access a wide range of benefits aligned to our beliefs. All you need to do is sign-up by creating an account and follow along on social to stay up to date on this exciting journey. Some of the benefits you'll have access to include:

We believe in long-life learning.

We provide tools for on-going personal development to support you in achieving new career opportunities, workplace confidence and general wellbeing through:

FREE online training courses addressing many key workplace challenges
FREE personality test to enable greater personal understanding for development
FREE article content to aid personal development

We believe in long-life careers.

From flexible jobs to brand new starts, setting up your own business venture to corporate employment we cover it all.

Access to our Job Board over at Jobs/Redefined which is tailored to over-50s.
We work with with employers to explicitly hire over-50s and remove ageism from recruitment
Expert advice Q&As from leading career coach and business expert

We believe in setting long-life financial ambitions.

We are supported by experts who give the right advice aligned to your specific goals.

FREE ‘mid-life' financial MOT with a SOLLA accredited expert
Expert advice articles on financial planning including tax savvy tips, pension planning, retirement income and more
Insurance experts who ensure the right protection is in place for your home, family, pets and special items with bespoke solutions

We believe in sharing inspiring stories to power your ambitions.

Our goal is simple: to shatter age-related stereotypes and create a world where our years do not define us.

In order to create meaningful change, we bring you the stories and showcase the lives of entrepreneurs, leaders, creatives, philanthropists, scientists, lobbyists, everyday people, and more, who all, after the age of 50, are living their most-fulfilled lives.
Travel ideas and deals from our holiday partners Rough Guides, Black Tomato and Mr & Mrs Smith
Property, second-home and investment advice – home or abroad supported with legal and finance expert articles
Lifestyle inspiration from cars to interiors to fashion

What We Offer

The 55/Redefined Best Partner Promise

As the UK’s champion for over-50s, our Partner Promise recognises products and services – such as financial, legal, insurance, education, lifestyle and more – that set out to make life simpler and more seamless for you, so that you can spend more time living and doing the exciting things.

We hand-pick and vet each business that is awarded the 55/Redefined Partner Promise Badge based on our own vigorous assessment benchmarks, analysis and regular evaluations. Each partner we work with is selected because they share our values, including the following: