Learning any new subject can be daunting as it is difficult to know where to start. If you have been thinking about learning more about how marketing works, so that you can consider a job or career move then this is the right course for you. Perhaps you run your own business and want to do more of marketing yourself, or understand how it works as a function in your organisation?

This course aims to take you through the founding principles of marketing, it describes the component parts that make up the discipline and give an overall view of the strategy that drives the activity.

This course covers four lessons

• How to define and answer the question ‘what is marketing?’
• Describes the traditional elements of the marketing mix
• Explains the ‘newer’ elements of marketing
• Defines a marketing strategy