Meet Baz Wright: The King of Social Media Transitions

Baz Wright is one of the best transition content creators on the planet. Known for his ability to seamlessly shift from one scene to the next, Wright has amassed a following across multiple platforms. With thousands of followers on social media, Baz is revelling in his later-life fame, and also doing his bit to make the most of every moment.

From a background in graphic design, Baz has taken the skills he knows to create a compelling and engaging social media presence that features him transitioning from one set of clothes to another (it's more entertaining than it sounds). He's also amassed something of a legion of female fans too, thanks to his luxuriant beard and penchant for kilts. But Baz is a content creator for everyone – he's even recently appeared on Richard Hammond's TV show, Crazy Contraptions.

Wright is also a firm believer in paying it back, using his social media presence to promote a number of charitable causes.

He began his journey to influencer status with a viral Instagram video that garnered over 31 million views.

However, he soon realised that he needed to adapt to keep his audience engaged. "The worst thing you can do is chase the algorithm and try and make stuff purely for likes and that kind of virality," he said.

A New Social Media Strategy

Wright turned to TikTok and Instagram Reels, hoping to reach a new audience. His strategy paid off, as he has successfully built a fanbase across multiple platforms.

"I definitely chased the algorithm and I've definitely sought out validation in different places," he admits. "I started posting my reels onto Facebook at the start of last September and it's gone really well on there.

So yeah, in terms of changing what you do, I think all I've done is I've just changed my audience and found people that hadn't seen what I've done before."

Wright's success is due in part to his ability to create content that is both entertaining and informative.

"I want to make stuff that is valuable, but also something that people want to share or show their friends. There's a real balance there between making stuff that's really, really valuable and really, really interesting, but also something that people are going to share and spread around."

Despite his newfound fame, Wright remains grounded and focused on creating quality content.

"As a content creator, you want the best for what you make and sometimes you put out a video or bit of content and it just flops. I kind of look at it and go, oh, I need to veer away from that."