Why Was Life/Redefined Created?

When you hit your 50s, several things hit you right back.

One, that you’re 50.

Two, that you've probably spent a lot of time working very hard to support your family, your workforce and your ambitions.

Three, that sometimes life is still a struggle.

Because at 50 and over, we believe there are two metaphorical in-trays on your life-desk: one is called ‘Life’s good’; the other is called ‘Life’s tough’.

The Life's Good In-Tray

And who’s got to deal with whatever hits those in-trays? Yep, you guessed – yours truly. The good tray, of course, is easy-peasy-yes-per-leeeasy. Got a promotion? Got a pay rise? Got an unexpected dividend? Got an upcoming marriage? Got mate’s rates on a big wine order? Got a stuck-at-home kid who’s just got a job offer? Got another box ticked off your bucket list? Yadder, yadder, yadder – gladder, gladder, gladder.

The Life's Tough In-Tray

The other tray, though, can be the stuff of afternoon daymares, of sleepless nights and of mid-life crises. Lost your job? Lost your mojo? Lost your partner? Lost your house? Lost your nest egg? Lost your reason to get out of bed in the morning? Or your reason to get back into it at night?

At Life/Redefined, we get it. We're grown-ups as well. And we're pretty sure we can help with both of life’s in-trays. Or certainly, point you in the right direction.

We’re the new go-to place for today’s vibrant, thrill-seeking, healthy, young-minded, future-focused, on-the-pulse, passionate, fun-loving generation who have that you-bet-your-ass-I-can-do attitude.