“When we were approached by 55/Redefined to be their travel partner, we immediately knew they were a good fit for us," explains Tamara Lohan, CEO, Mr & Mrs Smith. "From an alignment of our slightly playful but gender-neutral tone of voice, to respect for high-quality photography and content, they are the perfect extension to our core membership market to help us reach affluent and adventurous over-55s. As an affiliate partner, we recognise the lead generation that their campaigns drive to us and partner with 55/Redefined to create original content and inspiration that will engage and spur their members into action to book their next break with us”.