The Trick to Looking Stylish in Midlife? Shop These Top British Fashion Brands

Because looking good doesn’t stop when you hit 50.

Naomi Chadderton

An experienced editor and journalist specialising in news and lifestyle.

What do Helen Mirren, Yasmin Le Bon and Bill Nighy all have in common? They adhere to the belief that there’s no rulebook for how to dress after 50, and thank goodness for that. With the summer season upon us – a time when your wardrobe should feel lightweight and effortless – there’s no need to opt for an unflattering kaftan or floaty blouse (unless that’s your style then of course, you do you) Instead, whether you're packing for long lunches in Provence, city strolls or simply want to feel pulled-together in the heat, there are heaps of great British-born brands out there that strike that perfect chord between timeless quality meets and the right dash of cool.

Read on for our curated guide to standout British labels bringing both ease and elegance to your summer wardrobe to ensure that midlife is your most stylish chapter to date.

For Women

1.Me+Em

The modern-day woman’s secret style weapon, Me+Em was founded on the principle of "intelligent style," designing pieces that are polished without being precious. Think crisp tailoring softened with fluid lines, bold (but not brash) colour and summer dresses that make work-to-weekend effortless, its mid-range prices sit between high street and designer, making it a good option for most budgets. We’re particularly fond of its light linen sets, wide-leg trousers and sharp cotton shirting that hit the sweet spot between structure and slouch - perfect for feeling breezy and sophisticated all at once.

2.Marks & Spencer

Ignore the dated clichés - M&S is quietly having a renaissance among shoppers of all ages, and this summer, its womenswear collections are packed with surprises. We’re talking clean silhouettes, elevated basics and easy throw-on dresses in breathable fabrics like broderie anglaise and linen, be sure to check out the Autograph and Collection lines if you’re looking for a sense of refinement without the price tag. Oh, and don’t even get us started on their cult accessories - add a pair of Roman sandals and a raffia tote and you’ll have nailed chic, low-maintenance summer style.

3.Whistles

Effortlessly cool yet undeniably sophisticated, Whistles is ideal if your wardrobe leans towards minimalist with a twist. This season’s edit is filled with understated yet head-turning pieces: utility dresses in rich neutrals, airy co-ords and subtly sexy slip skirts in neutral hues, with some bolder prints thrown in for good measure. It’s all about grown-up style without veering into the obvious, something they have been nailing for years.

4.By Soren

This lesser-known gem is a quiet revelation, designed by women, for women. All about timeless pieces made from luxurious, sustainable fabrics, we’re particularly drawn to its new summer collection, which features beautifully cut silk camisoles, linen wrap dresses and elevated basics in a muted, modern palette. Perfect for those who love to look elegant, but not like they are trying too hard.

5. Rixo

One of the most stylish British brands for all ages, if summer makes you crave colour and print, Rixo should be top of your list. Known for its retro-inspired designs, its dresses are flattering on real bodies and made to move, with cuts that nod to the '70s with a distinctly modern edge. Designers here are also keen on patterns – think vivid florals and painterly spots, you’ll be holiday-ready even if you’re staying local.

For Men

1.Burberry

A British brand that needs no introduction, Burberry has long been the king of British tailoring, with this summer’s staples channel quiet luxury to perfection. Think lightweight trenches, cotton knits and subtly branded polos that prove you can be on-trend without appearing flashy, this is a must-shop label that works whether you’re in Mayfair or Mallorca. Sure, you might have to have deep pockets, but a Burberry buy will last you for years to come.

2.Turnbull & Asser

For shirts that actually fit, look no further than Turnbull & Asser – they are shirtmakers to the royals, after all. That said, this is so much more than just heritage; it’s about refinement and class too, with summer-ready options in breathable cottons and light linens pairing beautifully with chinos or under soft suiting. If you haven’t invested in a bespoke shirt yet, now’s your chance.

3.John Smedley

Synonymous with quality knitwear, John Smedley is an essential for men who favour discreet luxury. Its Sea Island cotton polos and lightweight jumpers are both breathable yet well fitting - this summer we suggest opting for ice cream pastels or deep navies, layered over a tee or paired with shorts. This is the secret to looking polished in warmer weather.

4.Paul Smith

For a touch of personality, Paul Smith always delivers. Known for mixing tradition with a pop of the unexpected, this summer’s pieces feature relaxed tailoring, artful prints and bold colour-blocked shirts that bring just the right amount of playfulness to your wardrobe. Top tip: its T-shirts are particularly well-made, as are the lightweight jumpers, which you can find on sale all year round at the brand’s outlet on London’s Avery Row